Marketing Week at Esil University

From October 26 to 28, the “Marketing Week” was held at Esil University, traditionally timed to the celebration of the Marketer's Day in Kazakhstan on October 25.

The Marketing Week is organized annually by the Department of International Trade and Law of Esil University. This year, the program of events included 4 guest lectures, open lessons, as well as business games in the training block.

The "Marketing Week" started on October 26 with an open seminar on the discipline: "International Marketing". The students conducted a group analysis and a survey on the topic of International Marketing.

The training block of the "Marketer's Week" was opened by a guest lecture with the participation of Damira Tleubaeva, director of Smart programs (business automation), sharing her experience in business development and the Smart programs team.

On October 27, the program of the week turned out to be the most intense. On this day, two master classes were held at once. The first of them on the topic: "Secrets of career growth of a marketer (personal experience)" was conducted by the founder of the professional community of ASTANA MARKETING CLUB Bunescu Albina. The second master class was about "CJM client's route: how to build in Instagram". Mahabbat Baigabulova, director of the marketing agency "M & M" told the participants about how a novice marketer can competently build a client's path to Instagram.

The novelty of the training block was the Business game "Tasks and modern challenges of marketing", which took place on October 27. The final event of the "Week" was a guest lecture on "Strategic Marketing: 7 secrets of business success". Anna Nuguspanova, entrepreneur, marketer, resident of Astana marketing club discussed with students the specifics of the formation of modern marketing in business.